Disney Storyteller
I had the opportunity to shape the Disney Baby storyteller projector for Clementoni, a historic Italian brand.
My contribution to the development of the Disney Baby storyteller projector included designing the formal concept, 3D modeling, and creating photorealistic renderings. I also designed the icons and decorations.
My exploration of stylistic solutions was guided by a careful analysis of the target audience, market trends, the Disney Baby style guide, and Clementoni’s needs.
The selected formal concept, inspired by vintage portable radios, features an iconic red handle, Mickey Mouse ears surrounding the lens, and a perforated area on the front that adds a distinctive aesthetic detail. The result is a compact, intuitive, and playful design, perfect for stimulating children’s imagination.
